ANALYSIS OF THE EFFECT OF DIGITAL CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH EMOTIONAL MARKETING AND CUSTOMER SATISFACTION FOR INDIHOME CUSTOMERS

Some of the conclusions obtained from this research are as follows following: Digital customer experiencesignificantly influence satisfaction. This shows that greater digital experience value can be felt by customers, satisfaction will increase. emotional marketing. In study, relationship between these two variables is closest all because it has highest path coefficient and t values. experience, marketing customers feel. marketingsignificantly loyalty. means loyalty Customer satisfactionsignificantly satisfaction, be. through